Remodeling Mastery by Mark Richardson
About This Show
The Remodeling Mastery podcast series with host and industry leader, Mark Richardson, makes sense of the complex business of home remodeling, with sharp insights and straightforward guidance to help entrepreneurs grow their business.
Mark has presented to thousands of business and sales leaders across the country. From construction to healthcare, manufacturing to retail, individuals from countless industries have found Mark’s wisdom relevant and delivery powerful.
Richardson is a Fellow at Harvard University Joint Center for Housing Studies, lectures at MBA programs and writes columns for Professional Builder and Professional Remodeler. Mark was named Ernst and Young Entrepreneur of the Year in 2006 and is a member of NAHB’s Hall of Fame. Mark and his family live outside Washington, DC.
Most Recent Episode
Communicating Value: Creative Ways to Differentiate Your Business from Competitors
< 1 day ago
People buy emotionally but rationalize their decisions logically.
When it comes down to it, most businesses are the same. They provide the same service - whether that is roof repair, window replacement, or so on - and the end product is similar. What can businesses do to then help convince clients to get excited about seeing their home projects through? Use your value to help them rationalize their decisions logically.
In this episode, Mark G. Richardson - leading authority in the remodeling & home services industry and author of 3 critically-acclaimed books - shares creative ways businesses can communicate their value and differentiate themselves from competitors. There are many nuances in the client experience that can have monumental effects on value - from professionalism on the job site to sending personal follow ups.