DO IT FOR A LIVING
About This Show
DO IT FOR A LIVING is a podcast where YOU, the performance racing industry enthusiast and shop owner can hear from the best minds in the performance racing industry talking about business and tech. We discuss new products and services and the best resources used by the big dogs. You can listen on your way to work or in the shop. With new episodes coming out every week, you'll find interesting topics and valuable information you can use to build your performance business. Now take this information and use it to build the next record-breaking car, or the next innovative product.Read more »
Most Recent Episode
146: Dan Kahn of Kahn Media started by sending articles about his car to magazine editors. Now he runs his own PR firm.
< 1 day ago
Dan lived in a house of car enthusiasts in southern California. Both his dad and grandfather owned their own businesses, so Dan was kind of groomed to have his own business as well. In high school, Dan bought a 1968 Mustang Fastback and spent 2 years restoring it with his dad. Once they finished it, Dan went out and took some “professional” pictures of the car, wrote an article, and sent it to every magazine he could find. He was able to get this car featured in some magazines and even on a few covers! Being a true entrepreneur and knowing what he wanted to do, he took classes in journalism and photography, so he could create better content. Purely by chance, his neighbor ran a business that had several small niche magazines that included a couple car magazines. Dan took the job there during college and worked his way up the ladder to become the editor. He worked at several other publishing jobs in cars and tech. He started to see an opportunity with the new social media growth in the mid 2000’s. So, he pitched a large proposal to his boss to begin changing how they do marketing and focus on the new social side. Well, things didn’t go to plan, so he made the calculated risk to go out on his own and do it himself! Since 2008, Kahn Media has grown from his spare bedroom to a 7000 square foot office space and 20 plus people. They offer a full suite of marketing and PR and can cater the package to fit your needs and budget.Read more »