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A company’s culture embodies how employees interact and work together. Establishing and protecting your culture is a crucial aspect of growing your company. A decision to define that culture is a personal decision, and it’s going to look different for everyone, but it is equally as important no matter the industry you work in. That’s why I asked Aaron Nursey, President of Direct Componentsto join me on the RedRock Leadership podcast. Aaron started his company in 1998, and I’ve known him for about four years. Working together, we’ve seen his company culture transformed in a powerful way, and I wanted him to share the behind-the-scenes of that process.

Whether you’re just starting a business or looking to define the culture of your established company, I encourage you to listen to what Aaron has to say.  This year his company was #10 on Tampa Bay’s Fast 50and #1,671 on the Inc 5000. and he contributes that to the people his company has hired and retained, and a culture that encourages people to thrive and prosper. 

Listen to this podcast as we discuss:

  • How to build a culture that is fun, rewarding, and rooted in trust
  • The key to building getting your entire company to operate more smoothly and effectively
  • Why it’s important to establish core values early and how to use them to stay on track
  • The right way to interview and hire employees to preserve your culture


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