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Episode Info: Robi Ganguly, CEO and Founder of Seattle-based Apptentive, is on a mission to help companies build a better app by helping them solicit feedback from customers from within the app. It's immediate, unfiltered, and an approach that helps customers better respond to customer feedback than the app store or other review sites. Robi is coming to ModevCon to lead a workshop and teach you how to re-think and maximize the Lifetime Value (LTV) of your customers—something that every company with an app floating around on smartphones and tablets should prioritize. He stopped by the Modev podcast to preview his talk and other topics including: Common mistakes companies make when developing an app and best practices to overcome those. The app as a standalone product vs. extension of a brand. In-app opportunities to create moments of delight. LTV propositions of Free vs. Freemium vs. Paid apps Give it a listen and join Robi for is session on Dec 11, as part of the full two days of awesome in Arlington, VA (Dec 11-12) at ModevCon 2014.

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