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On the Recapture Self podcast it’s our intention to give you a peek at the lives of people who are balancing daily life, parenthood, and a commitment to their creative selves. These are people who are making time and space for their passion projects whether that be writing a book, designing a blog, photographing their family, or running a business.


This week I’m chatting with Joyce Shulman

Joyce Shulman is the founder and CEO of Macaroni Kid and 99 Walks where she reaches millions of moms each month with hyper-local and national e-newsletters and websites, social media content, video and her Weekly Walk podcast.

Macaroni Kid is the largest source of family events and activities in the Country serving more than 5,000 communities in 47 states and reaching more than 3,000,000 families each month. She calls Macaroni Kid's mission E2: Empowering Moms and EnrichingCommunities. Her most recent endeavor, 99 Walks, is on a mission to combat loneliness and improve fitness through the simple act of encouraging moms to walk together.

A self-confessed idea junkie, in 1998, Joyce abandoned law firm life to liberate her entrepreneurial spirit and focus on the things that are most important to her: family, community and empowering women to chase their dreams.

You can also connect and learn more about Joyce, Macaroni Kid and 99 walks in the following places: 

99 Walks:

Macaroni Kid:


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