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Episode Info: Create Facebook video ads that actually work with Adam Sand  The ability of Facebook video ads to find people while they’re thinking about roofing before they’re actually Googling roofers is incredibly powerful. I learned how the Facebook ad platform works, how to measure and test your different ideas, and I learned that everything at all times is always a test. To sell your service or product with Facebook video ads there is a product script, a process script, a people script, there’s the thought reversal script, the caught doing it right script and the giving pledge script. Now they’re calling it “through play”, but essentially, can you get someone to stop and listen to you for 15 seconds? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ CREATE FACEBOOK VIDEO ADS THAT ACTUALLY WORK [just click to tweet] CREATE FACEBOOK VIDEO ADS THAT ACTUALLY WORK The ability of Facebook to find people while they’re thinking about your product or service before they’re actually Googling it is incredibly powerful. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today’s podcast is like every other podcast, it’s about marketing, but it’s about an industry that we haven’t talked about before. So, if you’re interested in having your sales reps have a closing rate of 60%, or if you could see yourself investing $20,000 in Facebook ads and generating $750 or $800,000 in sales, I think you’re really going to like what my guest has to say today. One of the things I want you to listen for later in the episode is what he calls “stop the thumb” with regards to your Facebook ads. Doug Morneau: So, my guest is Adam Sand. He has the odd combination of being a tech nerd as well as a high-performance salesperson. He believes that organizational discipline combined with the entrepreneurial spirit is the great alchemy for performance. He and his company use video marketing and infographics to pre-sell roofing, and once the industry figured out what they were doing, he became a hot topic and an influencer in that space. So Adam’s going to share with you some of the strategies they use in Facebook, as Facebook videos and ads, and how they build their sales funnel out in an industry where Facebook has restricted their ability to target homeowners. So, I’d like to welcome Adam Sand to the Real Marketing Real Fast Podcast today. Hey Adam, welcome to the Real Marketing Real Fast Podcast today. Adam Sand: Hey, thanks so much. I appreciate the invite. You have a really good show, so I’m excited to be here. Doug Morneau: Hey, thanks so much. I had a chance to do a deep dive into your media, your social media, what you’re doing and what you’re producing for content. I know that’s one of the things we’re going to discuss and to say that I’m really impressed with the amount of detail and the information that you share that’s educational in your content that can real...
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