Real Estate Pros Podcast: For Real People Working in Real Estate
About This Show
The weekly show for real people in the business of residential sales and property management. Josh Cobb interviews today’s most inspiring and successful real estate pros and industry experts.
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123: Josh Cobb: Property Portals, Facebook & Your Real Estate Business
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“Whoever gets to scale with data centric businesses has a natural advantage - a monopolistic tendency.”
These are the words of Adrian Turner of the CSIRO in a recent documentary on the ABC titled 'The AI Race' - where business leaders and tech experts explored how Artificial Intelligence is changing jobs and impacting the value of businesses in every industry.
Turner's argument suggests that businesses ought to focus on owning their data and direct access to consumers or allow 'monopolistic' platforms to continue to thrive.
In this episode of Real Estate Pros, we discuss the influence of our major property portals, the growing influence of Facebook and how some agents are leveraging its targeting capabilities to drive traffic to their own platforms and to generate enquiries at a lower cost.
Read the highlights: stepps.com.au/podcast
Rated 5 out of
The stories are very real and the content is relevant and applicable to everyday real estate people.
Date published: 2014-12-05