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Episode Info:

"All things being equal, people will do business with, and refer business to, those people they know like and trust." - Bob Burg While most HR leaders would agree, their marketing and sales efforts show an absence of the empathy and authority that would turn passive prospects into active buyers. On today's episode, Ryan McInerney and Brandon Laws break down how to create clear compelling messaging that will help your ideal customer recognize you as the only provider that knows, understands, and fully supports their unique needs.

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