Membership Site and Online Course Marketing: How to Make, Market & Monetize Online Content - Subscribe Me at SubscribeMe.fm
About This Show
How to Make, Market & Monetize Online Digital Content and create a profitable online business with Membership Sites and Online Courses.
On this podcast, I talk about how to create both one-time products and recurring subscription-based products and services that bring in recurring income month after month, where you don't have to go hunting for new customers all the time, which allows you to focus more on creating a remarkable product that your customers love and appreciate and are willing to pay a subscription fee for.
Listen online at http://SubscribeMe.fm.
Most Recent Episode
Product First? Or Audience First? - Ep #70
Product First or Audience First? A burning question for anyone starting an online business. And as much it might seem similar to the complicated "Which came first, the Chicken or the Egg" discussion, it's actually not all that complicated when it comes down to the core nature of these two strategies. There is no simple one-size-fits-all answer here, so I'll try to break it down as best as I can, given my own experience selling a number of products online since 1998, and then add to that my experience coaching and consulting with clients since 2003. There are basically two schools of thought when it comes to creating an online business. Each one involves a completely different strategy. Strategy #1) You create a product first, and THEN find an audience for that product Strategy #2) You build an audience first, and THEN create a product Strategy #1 is basically to start with what skills and resources you have and create your product or service first based on your own knowledge and experience. And then you find an audience for what you've already created. And then you keep improving the product and extending it and then creating other products and services around your core product or core niche, as you get more feedback from current, past and future customers. Strategy #2 is basically to first build an audience, that is hopefully big enough, hungry for a solution to a pain, can actually afford to pay for it, is easily reachable, and easy to work with. And then create something FOR that audience. There are a lot of tangents I can go in when talking about some of these things - like how big of an audience do you really need? That really depends on what kind of a product or service you're selling. If you're selling something for 1000 dollars, and your goal is 100,000 dollars, then you only need 100 clients. If you're selling something for 20 dollars, and your goal is the same 100,000 dollars, then you need 5000 clients. So I won't get into that discussion today, as I have that planned for a later episode. For the purposes of today's discussion, I'm just going to stick to the two strategies: Build Product Then Audience, or Build Audience Then Product. Listen online at http://SubscribeMe.fm/
Episodes of This Show
Dec 13, 2017
Rated 5 out of
SubscribeMe.fm is an amazing value for time spent on listening to podcasts... the information provided is very useful & helpful for one & all... Kudos Ravi... :-)
Date published: 2015-10-13
Rated 5 out of
Something for everyone
Ravi, congratulations on a fine show! There's something in it for everyone. DOGPOO and DOSAA... unforgettable :-))
Date published: 2015-10-04