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Episode Info

Episode Info:

Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? This is, essentially, word of mouth marketing (WOMM). It's an organic way of spreading information that utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels. In this episode, Saul Colt, Founder and Creative Director of The Idea Integration Company, shares how he's planned, created, and launched experiential and word-of-mouth campaigns that helped brands like FreshBooks, Xero, Nike, and more to stand out from competitors.

In episode 79, you'll learn:

  1. Why companies must embrace experiential and word of mouth marketing
  2. How to unforgettable experiences that capture hearts, minds, and wallets that get people talking
  3. How to plan and implement successful experiential and word-of-mouth campaigns
This episode is brought to you by Referral Rock, a SaaS that helps businesses like yours unlock ALL the referrals you are missing out on. Stop waiting for word of mouth to just happen while letting those precious referral opportunities go to waste. Find out more at to start a free trial or get a consultative demo.  
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at

Show Notes
  • 8:22 – How Saul began his professional career as a comic book writer
  • 13:06 – Why building sustained relationships with customers is the best kind of marketing
  • 18:13 – How to give people the reason to talk about your product
  • 28:08 – Some innovative and risky ventures Saul has tried for his clients
  • 33:26 – What Saul thinks about the Peloton ad
  • 38:18 – Defining success metrics and goals for business marketing campaigns

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