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Episode Info:

Just like you regularly clean your kitchen to keep cobwebs and cockroaches away, you should regularly update old content. If you do, the results can be extraordinary. For example, Derek Gleason, Content Lead at CXL, updated old blog posts for CXL that resulted in 130 percent increase in traffic to those posts.

In episode 76, you'll learn:

  1. The difference between good content and bad content
  2. How CXL updated old blog posts that resulted in 130% traffic increase to those articles
  3. How to rank higher in search engines and how to maintain it
This episode is brought to you by RankScience. RankScience is the easiest way to grow organic traffic and get your content ranking higher in Google. Their AI-powered platform gives your content team superpower. It helps you get more value out of the content you’re already creating. Sign up for a free 30-day trial at

Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at

★ Support this podcast on Patreon ★

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