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Episode Info

Episode Info:

As you surf through the Internet for content marketing tips, strategies, and case studies, you may find plenty of examples of what works. But, unfortunately, not all of those examples resonate in a "boring" industry. So the questions you may have is: What do you do if you want to make your content exciting in an otherwise boring industry?

Andra Zaharia faced that kind of challenge as she wrote articles in the cybersecurity industry as a senior freelance content marketer. In fact, her article on ransomware ranked number three in the Google search engine resulting in a traffic spike of 800% after the first global ransomware outbreak, WannaCry.

In episode 75, you'll learn:

  1. What are the habits of high-performing marketers?
  2. Why do content marketers need to act more like translators?
  3. How to use emotions and storytelling to write a compelling article even in a boring industry?

This episode is brought to you by RankScience. RankScience is the easiest way to grow organic traffic and get your content ranking higher in Google. Their AI-powered platform gives your content team superpower. It helps you get more value out of the content you’re already creating. Sign up for a free 30-day trial at

Get the free growth cheat sheet with actionable tips from this episode at

Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at

Show Notes
  • 5:49 – Andra's career journey
  • 23:06 – Habits of a high-performing marketer
  • 15:34 – What does it mean for content marketers to be translators
  • 36:58 – Why are curiosity and storytelling so important in writing good articles?
  • 48:22 – Andra's one piece of advice to content marketers
  • 50:57 – Where can people find out more about Andra's work online?

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