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Episode Info

Episode Info:

Since 2005, Hiten Shah has started multiple SaaS companies, including Crazy Egg, KISSmetrics, and FYI. I've been a big fan of his tweets, articles and products. He’s built more than ten different products and has started companies like a marketing consultancy, a podcast advertising network, and a hosting company.

In episode 63, you'll learn:

  1. Hiten's billion dollar mistake with KISSMetrics and how you can avoid it
  2. Hiten's mental models in helping him build successful products
  3. As a startup investor, advisor and serial entrepreneur, Hiten shares his one piece of advice for founders
Get the free growth cheat sheet with all the actionable growth tips from this episode at

This episode is brought to you by 42+ agency, a demand generation and ops agency for B2B SaaS companies. Book a free roadmapping session with them at

Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group AMAs with me and more at

Show Notes
  • 2:40 – Rapid fire questions for Hiten: Marvel vs. DC, Nintendo vs. Genesis, Dark mode vs. regular mode, coffee vs. tea
  • 4:04 – Hiten's journey to cofounding Crazy Egg, Kiss Metrics and FYI
  • 8:34 – Why did Hiten's dad tell him to become an entrepreneur and not a doctor
  • 10:22 – Does it get easier starting a second and third company?
  • 11:15 – Hiten's mental models that's helped him launch 10+ businesses
  • 10:22 – Does it get easier starting a second and third company?
  • 13:19 – In a freemium business model, which features should be free and which ones should be paid?
  • 14:52 – When building an MVP, what's too "minimum" and what's too extravagant?
  • 17:30 – How do you figure out who your best customers are?
  • 21:25 – How did Hiten figure out FYI's pricing?
  • 24:10 – How does FYI onboard users?
  • 24:50 – How is Hiten acquiring their first 1,000 customers for FYI?
  • 27:26 – How should SaaS companies treat competitors?
  • 27:26 – What is Hiten's billion dollar mistake and how can you avoid it?
  • 32:44 – What is Hiten's one advice to founders?

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