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Episode Info:

Have you ever walked past a restaurant with a line of customers outside eagerly waiting to get in? Did you join the line because you thought that with a line like that, the food must be outstanding? That's social proof in action! In this episode, Louis Nicholls, author of the Social Proof Handbook, and founder of Sales for Founders, describes his three-step process for crafting social proof that increases conversion by up 2% to 10%.

In episode 60, you'll learn:

  1. Choose the right source of social proof for each step of your funnel
  2. Craft the perfect social proof content that converts
  3. Get buy-in from your customers and teach your team how to continue the success
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