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Episode Info: Put your ego aside, have a piece of humble pie, and enjoy this episode as Guus and Joe explain why designers should listen much more than talk. Using multiple examples from past teams (Microsoft, IKEA, and several un-named clients), the duo share examples of how designers have hindered projects by wanting to put “their stamp” on work instead of better address project, team, and specifically customer needs. They review the ease at which designers can think they are doing the right thing, while accidentally reversing progress or creating work that isn’t needed for a product or business launch.Read more »

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