Keeping Shop: A Brick and Mortar Podcast
About This Show
A podcast bringing you the stories behind the brick and mortar businesses in our communities. Each weekly episode focuses on the story behind a brick and mortar business by way of a candid chat with the owner. We talk about the broad picture stuff; their start up processes and the philosophies behind their companies, as well as the smaller, day to day realities of running a brick and mortar. New episodes every other Tuesday.
Most Recent Episode
#37 Cultivating An Unwavering Belief In Yourself - Stephanie Jones of Mercantile Events & Marketing
Surprise! I'm back for a little January pop-up episode. Today I'm speaking with Stephanie Jones owner and president of Mercantile Events and Marketing as well as the tightly curated, small maker based buying shows Niche Fair and Mercantile Fairs (if you are a maker you NEED to check these out).
I'm releasing this episode in January because I know how exciting this time of year is for business owners. Speaking for myself, I find the time between January and March to be especially invigorating around personal business growth. I choose my word of the year, I reflect on the things that went well in the previous year and also on the things I want to focus more on over the next 12 months. 2017 was a year of major change for me and I can't wait to see the kind of growth that comes my way in 2018.
Stephanie and I talk about her path to business ownership, the need for a real commitment to marketing (and how much that costs) and some tips that we can implement this week that will propel our brick and mortars forward. I ask her all about leaving a cushy corporate job and the risks (and opinions!) that come with that. We talk about creating stronger teams and why we all need to find the business yin to our business yang. Stephanie also gives us some really tangible ways to market our business through ads and social media and encourages us to get clear on the big picture instead of just poking holes in it without a real plan.
"There's no better way to target an audience than through social media." --Stephanie Jones
Episodes of This Show
Dec 5, 2017
Nov 21, 2017
Nov 7, 2017
Oct 24, 2017