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Episode Info: On today’s episode, I'm chatting about how to master your elevator pitch.  I have been in your shoes.  I graduated from the Institute for Integrated Nutrition in 2010. I one hundred percent believed that it would be extremely easy to get somebody to pay $150 for an hour or $297 for the month.  The truth is that I struggled.  I realized pretty fast that I needed to have an extremely clear message. I am going to teach you how to master your hook and your story in an elegant way that doesn’t overwhelm your ideal client.  In Today’s Episode: [01:53] Rachel was diagnosed with multiple diagnoses and she was on life support twice because of Asthma. She had food allergies and sensitivities, and more.     [02:19] How do we find our ideal client? How do we get clear on what we do?   [02:41] Today we are starting with the fundamentals of how to get clear on that elevator pitch.  [03:55] Step number one is to step back from the overwhelm and noise and take a deep breath and get clear on why you started this business.  [04:24] What prompted you to get into this business? After this episode, write it down or video it with your phone.  [05:14] Allow yourself to go deep into that why, the story behind why you came into this practice.   [06:11] Let yourself brainstorm and be creative.  [07:08] Don’t let your overwhelm and fear of perfection of the perfect pitch stop you.   [07:56] I am capable of speaking to my ideal client without perfection.   [08:27] Those who are successful dream so big that nobody believes they can do it.  [09:42] Rachel knew she had to change the game for other moms like her and educate them.  [10:11] Her why has never changed.   [11:18] Change is hard, but she knew that it was vital and essential for her to get clear.  [12:17] She went from a surviving autoimmune mess to the badass thriving woman she is today.  She went from an adrenal fatigued mom to the badass thriving woman she is today because she has the tools on how to address those issues.    [13:01] Start by writing down how you did it. What was happening, what was life like, and when did you drop to your knees? [16:21] We have to do this work because we are in such a toxic world and we want our children to be able to thrive in today’s world.  [18:57] You need to write down how you came out of your wake up problem and fear. When you write it down, you have just spoken to your ideal client. Keep it simple!  [20:11] I worked with ________ who struggled with ________. I helped them with the following steps________ so they can ________.  [22:57] Most moms put themselves last and they will always sacrifice for their children and their family.  Resources: Go to https://rachelafeldman.com/events for the new challenge. Go to https://rachelafeldman.com and read through my mini-courses. Make sure to go to my  Facebook to get notified when I’m going live. Don’t forget to tag me on Instagram at @RachelAFeldman and let me know what your favorite...
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