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Episode Info:

Many companies know how to use data to find their next great buyer. Fewer know how to wield data to find their next great seller. Join Maria Valdivieso de Uster, Partner, McKinsey & Company, as she shares how how forward-thinking sales leaders take performance management to the next level and directly link and improve the relationship between investing in talent and driving financial value. From identifying the profile of a successful seller to ensuring productivity, companies can intelligently deploy metrics to find, nurture, and elevate talent to the highest levels of success.


Related resources: • The 7 Biggest Trends Upending Sales Today • McKinsey: Is Your Sales Organization Ready for the Digital Revolution? • What the Future Science of B2B Sales Growth Looks Like • Sales Incentives That Boost Growth • The Five Things Sales-Growth Winners Do to Invest in Their People

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