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Episode Info: Kevin started his online venture with a $300 content site about Tattoos. Today he runs a portfolio of SaaS businesses on behalf of investors and himself. In this interview Kevin shares insights on how to build a portfolio business and set it up to exit one or more of the assets cleanly. He also shares his process for making investment decisions and comparing one opportunity against another. He does what he can to not play favorites because he likes the owner or the business, and let’s the stats lead the way to investment decisions. If you want to be an investor and not a buyer, Kevin’s firm delivers 15-20% return on investment to investors! Episode Highlights: Learn how to set up a portfolio with a clean exit on any of the assets if desired. Discover why Kevin buys SaaS businesses over any other. Managing workload on each business is handled with a proven, trackable system Hear Kevin’s thoughts on his acquisition model and process. The sites he likes the most are not always the best investments You can earn 15-20% ROI investing in Webfolio Management Kevin coaches others on building and managing SaaS companies. Transcription: Mark: Hi Joe how are you? Joe: Doing great Mark, how about yourself? Mark: I’m doing well. It’s been really busy at Quiet Light the past few weeks. This has been one of the busiest first quarters I can remember. Joe: I know, good problems, good problems. Mark: Definitely good problems. So you talked to Kevin Petersen, you and I both know Kevin from Rhodium group, and if people aren’t familiar with Rhodium, feel free to reach out to us. It’s really an awesome group of entrepreneurs who are interested in the buying and selling process of online businesses. He gave a presentation a few years ago at Rhodium, is that right? Joe: He did. Kevin and I got reconnected last October at Rhodium and we talked about his business now which is building a portfolio of SaaS companies. It’s called WebFolio Management and he takes other people’s money and his own money and buy SaaS companies and manages them, for them, and instead of people investing their own money and managing the business themselves. It’s a good portfolio for people to look at investing. And some of his processes can be applied to anyone buying multiple businesses or a single business. And some of them are really, really critical. One allows you to measure different businesses against each other without emotions, you know, fall in love with the product if you look at the statistics. There’ll be a link in the show notes available to a sample template tool for that, and the other thing he does which is really critical Mark is clean financials for each individual SaaS business that they purchase. They segment them out; they have work orders for each. Well anytime he wants to exit, it’s cleaned, and he talks in detail about how to do that which is really, really important. Mark: Awesome! This idea of building a portfolio business is something I hear buyer...
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