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Episode Info:

Dan Gipple is the founder of BetterPoints, a behaviour change technology company that provides a software platform which enables their clients to motivate people, focussing on sustainability, the environment and more. Put simply, their aim is to challenge people to do better.


  • How evidential, trackable change is effective in motivating people
  • How BetterPoints created early traction by targeting the audience that needs your solution the most
  • How finding a like minded, complimentary partner is more beneficial than working alone
  • The importance of building a team to fit your culture, and how this is reflected in successful investment

Useful links:BetterPointsGreen Angel Syndicate
Time stamp:
[01:09] An introduction to Dan Gipple and BetterPoints
[02:55] The career path that lead him to BetterPoints
[07:16] Educating people as an effective way of motivation
[08:05] Creating a currency within BetterPoints
[08:30] What makes BetterPoints different and more effective than other campaigns?
[10:50] Dan’s moment of realisation when seeing results in the market
[12:42] Advice on turning a vision into a successful campaign with traction
[15:00] Approaching the investment market
[16:30] Finding a complimentary partner and building a team
[20:10] Making sacrifices in order to take a leap of faith and do good
[23:28] Where does Dan see BetterPoints in 10 years?

For more information go to Green Add Venture
This episode is hosted by Jake Woodhouse - connect with Jake on Linkedin or Twitter
This episode is produced by Woon Tan of Podcast Publishing

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