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Everything’s negotiable. (Unless you actually want people to buy from you.) To Joe Pici, there are 8 things you should never negotiate.

He and his wife have taught these 8 concepts to McDonald’s, the NFL, Aflac, United Healthcare … you name it, he’s worked with them. Global Gurus named him #3 on their top 30 Sales Professionals in 2019. His book, Sell Naked on the Phone, sold 45 thousand copies without a real book deal.

He joined me on the 1 to 10 podcast to share his 8 non-negotiables in sales:

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