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Episode Info:

Real estate investors are always on the lookout for investment properties. The standard way of doing this has been to research the area, drive around with a realtor, or looking online. However, Don Ganguly joins Bob on this episode of Property Management Brainstorm to chat about a new way for investors to find these properties and to see if they are the right investment. Don is the founder and president of HomeUnion. HomeUnion makes real estate investing more simple. It provides a way for investors to buy and find properties in a similar way that they may find and buy stocks or bonds. Whether you are a real estate investor or property manager, you will want to hear about this product! Listen in. For more information about HomeUnion, click on this link to the HomeUnion website. This episode is always available for listening, sharing, or download at Property Management Brainstorm

Outline of This Episode

  • [2:19] Intro and background on Don and Home Union
  • [7:39] How HomeUnion’s platform is similar to investing in the stock market
  • [9:09] Common terms defined
  • [13:02] How to determine an ideal real estate investment
  • [15:44] What HomeUnion does for real estate investors
  • [20:36] How properties get on the site
  • [23:25] Geographic and market coverage
  • [25:02] How the service and product are promoted
  • [27:05] Closing thoughts

How HomeUnion makes real estate investing easier

HomeUnion is a real estate investing product. With 200 million transactions on its platform, it provides a product that allows real estate investors to research, select and buy real estate or rental properties like stock market investing. Similar to stock market investing, HomeUnion asks investors for a budget and whether they would like cash flow, but this system also lets investors select what kind of property they are looking for, the location of the property - or let the system suggest a location based on the other terms. HomeUnion is able to provide information on cities and neighborhoods and creates models for what rent should be, the expenses of the unit, taxes, and much more! This gives investors a more accurate picture of market comparables and price trends. Information on investment properties is literally at one’s fingertips.

Common terms defined

Don takes a minute to define terms that are helpful to know for real estate investors.

Cost of Capital: What you are getting your money at - the cost of the funds. For instance, a 4% interest rate would be a 4% cost of capital on the money borrowed

Net Operating Income: Your rent less all the expenses on the property (insurance, property management, taxes, etc)

Cap Rate: The net operating income divided by the price

Net Yield: Everything after expenses

What HomeUnion does for real estate investors

HomeUnion puts boots on the ground for investors. It is the go-to place to validate prices and rents in the area. It can also help investors know what kind of renters live in the area, backed up by research. HomeUnion also does due diligence for real estate investors. HomeUnion partners with local property managers to do this. The system allows investors to narrow properties down based on the due diligence done by these local partners.

HomeUnion’s partnerships

HomeUnion is not only beneficial for real estate investors. It is a great tool for property managers. Property managers don’t typically have the tools to engage investors at the time they purchase a piece of property. By engaging investors in the due diligence process, property managers are able to climb higher on the food chain. They are providing information for investors to make a decision, so after closing, there is a pre-existing relationship between the investor and a pro

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