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Episode Info:

Fundraising, Relationships, Business, Communication, Adventure




Fundraising is a big and potentially stressful commitment when you are embarking on a Project Athena adventure. On this episode, you’ll learn practical tips and strategies that can help anyone who is raising funds for a great cause. We’ll touch on a variety of topics such as email fundraising, business partnerships, answering listener questions, and much more.


You’ll discover:


  • Tips for creating an email campaign.
  • How do divide your email contacts into three lists when you are creating an email fundraising campaign.
  • Why you should follow up with people who have not yet donated.
  • The value of knowing your audience and figuring out what motivates them to contribute.
  • Why you should add a personal touch to your fundraising communication.
  • The power of business partnerships, and how to start conversations with local businesses.
  • Why you should use video clips in your fundraising communication.
  • What happens when you don’t raise the required funds before the event.


Click to Tweet


  • On this episode, the Trail Angels share tips and strategies for successful #fundraising.
  • When you are choosing #fundraisers, think about why you are doing this and what motivates you.
  • A personal touch makes a huge difference in #fundraising.


Interview Links & Other Resources


Project Athena Adventure Resources

Project Athena Foundation

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