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People are the hardest part of building a company.

Think about it - when you’re building a company, your people are the company. And if you’re terrible at finding great people, hiring great people, and keeping great people, then your company is going to fail.

Mike Volpe is an excellent example of someone who is great at all three of those. Currently the CEO of lola.com, he was able to put together one of the most all star marketing teams of the past couple of decades during his time as the CMO of HubSpot.

In this episode of Protect the Hustle, Mike walks us through his methodology for recruiting, hiring, and retaining stellar team members that allowed him to build the marketing department at HubSpot into what it is today.


This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.

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