The Profitero Podcast
About This Show
Profitero’s brand new Podcast series collaborates with various thought leaders and influencers including, The Mars Agency, Compass Marketing, Brick Meets Click, Flywheel Digital and ChannelSight, to discuss the key eCommerce trends impacting the CPG and retail sector today.
Targeted at retail and CPG leaders, we’ll be discussing major market developments, interviewing industry experts and operators, as well as sharing insights and strategies for improving performance in the online channel.
Most Recent Episode
Episode 30: The Future of Shopper Marketing
Coupons continue to be an effective promotion tactic, particularly with newer value-conscious generations. However times are changing fast: In the first half of 2016, Kantar Media reported that the number of digital coupons grew by 23.4 percent.
Profitero’s Director of Strategy and Insights EMEA Andrew Pearl is joined by Paul Lees, Managing Director of CheckoutSmart, an app that enables FMCG brands to connect directly with supermarket shoppers before, during and after their shop through personalised digital offers.
Andrew and Paul discuss the influence of digital coupons on a shopper’s path to to purchase, how to tailor specific offers based on a consumer’s previous purchasing history, and whether shoppers are ready to take full advantage of beacon technology to receive offers in real-time, based on their location.