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Episode Info:

In this episode, Profitero's Andrew Pearl is joined by eCom veteran Neel Arora (Neel's eCommerce career spans time at PepsiCo, Amazon and Nestle). Andrew and Neel discuss the eternal questions of eCommerce which continue to be asked by heads of eCom: are my eCommerce sales incremental, what's the ROI of my investment, and how can I win online?

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