The Profitero Podcast
About This Show
Profitero’s brand new Podcast series collaborates with various thought leaders and influencers including, The Mars Agency, Compass Marketing, Brick Meets Click, Flywheel Digital and ChannelSight, to discuss the key eCommerce trends impacting the CPG and retail sector today.
Targeted at retail and CPG leaders, we’ll be discussing major market developments, interviewing industry experts and operators, as well as sharing insights and strategies for improving performance in the online channel.
Most Recent Episode
Episode 38: Trading with Amazon – Building a Profitable Relationship
Andrew Pearl, Profitero’s Director of Strategy & Insight EMEA talks with Jack Webb who has joined Profitero as a Strategy & Insight Analyst.
In this episode, Andrew and Jack discuss the key stages in building a trading relationship with Amazon, with a focus on the early stages of product launches, managing growth expectations and using Amazon services to drive further sales. Finally Andrew and Jack discuss how a collaborative partnership with Amazon through data sharing can provide real benefits to brands.