Profitable Hospitality Podcast
About This Show
Information and Interviews by Ken Burgin of ProfitableHospitality.com.au Focused on Restaurant & Hotel Management, Marketing & Cost Control. Tune in if you're the owner, manager or chef of a restaurant, cafe, hotel, club, bar or catering business.
Most Recent Episode
271: Using WeChat & Chinese Social Media for Restaurant Marketing
It was fascinating to talk with WeChat marketing expert Matthew Brennan about online marketing and e-commerce in China. In many ways the country is leading the world with innovations in social media and cashless payments, particularly through the communication and payment channels of Tencent (owner of WeChat) and Alipay. We also discussed the integration of menus into apps, ordering and food delivery systems, and how tourists from China will be researching and preparing for their trip to another country. This is the future!
Episodes of This Show
Dec 17, 2017