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Episode Info: Have you ever wondered why some products are so difficult to use? Why is it so hard to find certain information on a website? My default response is generally: "Bad Design." But, what do we actually mean when we say it's "bad?" How do we make it "good?" Today's episode is my conversation with Victor Yocco, a researcher and psychologist who sheds light on the underlying psychological principles of behavior essential to creating and communicating value through Design.

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