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Episode Info: Do you have a Premium service/package offering? 10-20% of your current clients/customers want a higher level of service than you are currently delivering - the BEST that you can offer, not the cheapest. A high-ticket program that is truly of world class standard and delivers a REAL result that solves an urgent problem or pain that your clients have. WHY? There are several benefits to offering Premium Packages. But above all is the standard of client - truly committed individuals with a vested (financial) interest in taking action, adhering to your systems, respecting your advice and expertise and GETTING AMAZING RESULTS. And as service providers we all know the benefit of true results - walking billboards - testimonials, referrals and greater client longevity. All the benchmarks of a great business and financial abundance. A secondary benefit is the credibility these premium packages add in legitimising you as an authority in your niche. Potentially career defining and often providing the impetus to remove yourself from the trading time-for-money model to a more leveraged value-based model. As the EXPERT in your niche, the tables are turned and instead of needing to attract clients through marketing and lead generation strategies, you instead become 'attractive' to your niche as they proactively search for you. WHAT? What is it that you do best? When and how do you deliver your best results? Premium packages can come in many forms and shapes, from more 'complete' transformation challenges in a defined niche (ie. your transformation pack might end in a bodybuilding show, include posing training and a private photoshoot). Your Premium offer will usually include added accountability measures, perhaps nutritional monitoring or a greater coaching component, it may include multiple value adds, or perhaps it is something completely separate like a retreat, workshop, event or unique experience. A great way to start is to joint venture up with a partner that can offer something adds tremendous value and compliments what you are offering. Sparked your interest? So it should. Even if you are not currently offering a premium package, you should keep it in the back of your mind and have a clear idea of just what you may put together down the track as you build your experience and expertise. But BE WARNED, your reputation is on the line. Nothing could be more damaging to a business and your reputation than a premium priced offering that doesn't deliver on it's promise. Remember, this is not about raising your prices, this is about delivering a deep level of transformation for your clients. And the best thing, your only need a small number of clients to make a big financial gain. TAKE ACTION: You know what to do. Remove distractions, sit down now and brainstorm just what your 'premium package' may look like. It just might change the way you look at your business, clarify your niche and passions and your approach to building your career long term.
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