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Episode Info

Episode Info:

We often speak to personal trainers new to the industry. You usually fall into one of two categories: those that have recently finished school or are studying and looking for a vocation in an industry you are passionate about, or; those that have changed career paths, often from a corporate role, passionate about living the dream and making a living helping people feel the benefits that improved health delivers. After completing your certification, you suddenly feel overwhelmed, concerned about the viability of surviving (yet alone thriving) in such a competitive industry, how do you stand out, what is the next step, where do you start?

The truth is this is a difficult industry to establish yourself in. The main problem we believe is that there is no clear progression, no specific corporate ladder or identifiable career path that leads to success. We have watched great trainers come and go, and we want to change this and help trainers succeed. The fact is, if you know what to do and understand the path to profits and steps required to get yourself there. This is a time of unprecedented growth and opportunity. The health, fitness and wellness sectors are booming. We are operating in a global economy with an infinite reach and the ability to market directly to those we want as customers.

Below is the three step process we recommend all trainers use to quickly establish themselves and build a sustainable career:

Get serious about fitness. Treat it like a BUSINESS, not a HOBBY


Define your MISSION - the reason you need to succeed.
Identify your NICHE - who is it (an avatar) that you love to serve.
Focus on your CUSTOMER, not yourself.
Ensure you specialise in SOLVING A PROBLEM with your products and services
Study BUSINESS (marketing, sales, KPI's) not just industry specific technical skills
Master your ELEVATOR PITCH
Always be PROFESSIONAL


Go PUBLIC


Spread the word, use your elevator pitch to let people know what you do.
Build your network - BNI, local businesses, joint venture partners...
Utilise your network - friends and family, work colleagues, social media followers...


Become the EXPERT


Regularly post on ONE form (initially) of social media.
Build a blog, create a podcast, post on Facebook, make YouTube videos, tweet...
Study hard - become the expert at solving problems your niche faces - courses, books, videos, podcasts...
Partner with businesses and experts you can learn from.

Have a VISION of what your ultimate business (Brand YOU) will look like - KNOW YOUR OUTCOME - and follow logical and consistent steps to bring that vision to fruition - KNOW YOUR NEXT STEP. Break down the metrics so you always know exactly where you are placed, and, like anything in life, consistency in learning and application are the real keys to success.

To fast forward this process, we have developed our 'World Class Personal Trainer Program - The Profit Pathway for Fitness Professionals'. Launching January 2016.

Register your interest now.

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