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Episode Info

Episode Info:

In this episode, Thibaud Clement, CEO of Loomly shares how to fuel growth with a social media marketing content strategy. Insights he shares include: 

  • Why Thibaud chats to at least 100 customers a day.
  • How to make sense of all the information and requests customers send your way
  • Why Thibaud launched Loomly depite the intense competition in the social media marketing space. 
  • What makes for a successful social media marketing team
  • Why original content is the only way forward for a social media marketing content strategy
  • How to identify the types of content that will produce a positive ROI
  • How highly regulated industries can best make use of social media marketing content without harming their brand.
  • Why responsiveness cannot be ignored in your social media marketing content strategy
  • How to enter and scale advertising on social media?
  • Loomly's north star metric?
  • How Loomly deals with churn
  • How to determine whether you should invest in customizing content for client acquisition

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