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Episode Info:

In this episode, Jon Gordon talks with Rick Schirmer about How to Build a Viral Brand and Multiply Your Impact.   Rick is a pioneer of viral and influencer marketing. He began his career at Disney/Pixar in their Corporate Alliance, Brand Strategy and Motion Picture Marketing groups. He left his internal role at Disney to launch over 200 campaigns and viral brand programs, in over 12 countries, for entertainment brands like Universal Pictures, Lionsgate, NBC, ABC, and consumer brands Chick-fil-A, Wal-Mart, Procter & Gamble, Whole Foods, Coca-Cola and more.   Rick completed his master’s studies at Oxford University (Global Enterprise Management) and Pepperdine University (MBA).

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