The Future of What
About This Show
A weekly podcast and radio program about the music industry for insiders, outsiders, and outliers. Each week host Portia Sabin, president of the independent record label Kill Rock Stars, talks to guests ranging from musicians to business experts.
Most Recent Episode
Crosshair / Cherie Hu / Walt Lilly
2 days ago
Playlists have been a huge driver in the growth of streaming music, and platforms like Spotify are pushing their curated playlists more than ever. Securing a coveted placement on one of the top playlists could mean millions of streams and new fans for an artist. These playlists drive discovery, chart performance, and sales, and the tastemakers creating them aren’t just kids compiling their favorite songs. From brands to professional curators, many are taking advantage of this new marketing opportunity. But could curation become a viable revenue stream? And how do artists get their music to these mysterious influencers? On this episode we hear from Garrison Snell, who built his company, Crosshair, around getting curators compensated. We’re also joined by journalist Cherie Hu, who has written about music curation models for Forbes. Walt Lilly, the curator behind the Apollo Playlist brand gives us an idea of what goes into a successful playlist. If you want to hear more about playlisting, check out our recent interview with Liz Pelly.
Get 15% off at rockabilia.com with code PCFUTUREOFWHAT
Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0
Rated 5 out of
This show is super informative & polished! I'm not a musician but Portia and guests shed light on the industry in a way that is accessible to all. Plus there are great interviews with some of my favorite indie bands.
Date published: 2016-06-08