Fine Point Digital Marketing
About This Show
Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 20-30 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.
This is a no selling zone. Our experts are just talking shop and digging into the timely happenings in digital marketing.
Most Recent Episode
#30: Showing ROI for PR
PR, an essential part of the digital marketing mix can provide a major earned media boost to your owned content and brand. But, for those of you investing in PR - how do you show the ROI on your efforts? Cosette Jarrett, PR expert, writer, & outreach specialist shares how public relations experts can value coverage, quantify their contributions and maximize impact by working closely with their SEO team. We also survey the social media landscape, looking at Snapchat’s efforts to master advertising, beating the Facebook algorithm, and the death of organic social. We also celebrate the birthday of the GIF on its 30th. (Producer note: That’s GIF. As in Jif peanut butter. Think differently? Leave us a comment, or let us know your thoughts @point_it!) EXPERTS: Cosette Jarrett, Senior Marketing Outreach Specialist at Clearlink Bio: Cosette is a writer, content creator, social media and outreach strategist specializing in the digital lifestyle and personal tech. She has worked in digital marketing and PR for 6 years, holding in-house, agency, and nonprofit roles. She’s currently working with some of the nations top brands as a Sr. Marketing Outreach Strategist for Clearlink. She’s also a connoisseur of cats, fitness, red wine, and the outdoors, spending her time hiking, biking, and snowboarding in Utah. HOST: Maureen Jann, Director of Marketing, Point It Digital Marketing Bio: Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency. PRODUCER: Tim Mohler, Sr. Marketing Manager, Point It Digital Marketing Bio: Tim Mohler is a multichannel marketer with experienc