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Episode Info

Episode Info:

In this week’s episode of Growth Interviews, we invite you to join our conversation with Nir Eyal, Wall Street Journal bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life". He is also a renowned public speaker and consultant.

Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch and Psychology Today. He has sold two technology companies since 2003 and now helps teams design more engaging products.

Nir blogs regularly at, a blog about the intersection of psychology, technology, and business, which he refers to as "behavioral design." His blog covers topics such as user experience, behavioral economics and even neuroscience.

He is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite, (acquired by Spotify) Product Hunt, Pantry, Kahoot!, (acquired by LinkedIn), Happy Bits, Presence Learning, 7 Cups of Tea and Pana.

The best takeaways:

  • How to start working on a new book - 0:50
  • What to do when you cannot be “indistractable” - 3:38
  • The concept of “identity pacts” - 8:30
  • Time management is pain management - 11:12
  • How to deal with self-criticism - 13:50
  • Is technology your enemy? - 15:36

Podcast Notes: Nir Eyal: The power to become “indistractable”

All episode articles: Growth Interviews

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