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Episode Info: A common misconception in the health and wellness space is that many coaches believe that everyone and anyone that is unhealthy is looking for help and willing to pay for it. That couldn’t be further from the truth.   Nailing your niche is a critical piece of building a wellness business that attracts the people you actually want to work with. We’re so excited to share part 1 of our 3-part series on choosing a niche. There is so much to cover, which is why we are doing a 3-part series on this topic, so you have everything you need to know to finally figure out your marketable ideal client.   We often hear how confusing it is to figure out your niche, marketing message, and offer, and how to connect it all. In this episode we will be taking the “confusion of it all” out and putting the “simple” back in so you have the information and the steps you need to find your ideal client.   In this episode you’ll discover: The difference between your niche, marketing message and offer The two most common mistakes we see health coaches making when identifying their ideal clients that is preventing them from enrolling clients into their paid programs A simple exercise you can use to determine if the niche you’ve already chosen is clear and concise, (or if the words you are using are leaving your niche up to interpretation) The reason that dialing in on a marketing message that clearly states who you help and the transformation you offer will be a game-changer for your business   If you’ve been wondering how you can nail your niche, then this episode is for you! Be sure to tune in and find out how you can discover your marketable ideal client with just a few simple steps.   To get clarity on your niche and dial in your marketing message so you will be attracting your dream clients, be sure to download The Niche Companion Workbook that shows you exactly what you should be doing based on what we teach in this episode.    Links/Resources mentioned on the show: Freebie: The Niche Companion Workbook   Links to Resources: Wellness Business Insider’s Club Karen’s Facebook Group Karen’s Instagram Kathleen’s Facebook Group Kathleen’s Instagram The Wellness Business Podcast Facebook Page The Wellness Business Podcast Instagram...
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