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Episode Info:

We often hear from our listeners that their Facebook ads results are less than stellar. One of the reasons this is happening is because you are running ads to cold traffic.

In this episode, we have Zach Spuckler, a Facebook ads expert and founder of Heart, Soul & Hustle, joining us to talk about using an efficient and cost-effective way to run Facebook ads by targeting a warm audience of people who have watched all or some of the videos on your Facebook page.

Video views and look alike audiences are one of the best strategies to include as part of your FB ads strategy right now. This allows you to warm up your audience first which is so important.  We know that people need those multiple touchpoints and exposures to you before they take an action, so what Zach talked about in this episode is a great way to do that.

You’ll get the inside scoop on:

  • The importance of video views on your Facebook page and why this benefits your FB ads
  • Whether you can use this strategy to encourage people to buy your paid program or if you should only use it for email list building
  • The typical cost with video view ads
  • The power of look-alike audiences and how it turbo-charges the size and quality of the audience that can see your ad
  • Whether you can implement these strategies with live or prerecorded videos


If you have ever had any questions about running Facebook ads for your business or how to optimize your existing ads, you’ll want to listen to this episode!

Grab Zach’s 5-Step Facebook Setup Audit!

Links mentioned on the show:


Zach’s 5-Step Facebook Setup Audit

Zach’s website

Zach’s Instagram  


Links to Resources:

Wellness Business Insider’s Club 

Karen’s Facebook Group 

Karen’s Instagram 

Kathleen’s Facebook Group 

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page 

The Wellness Business Podcast Instagram

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