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Of all the platforms, LinkedIn is probably the most misunderstood and underutilized. Relationship marketing expert TR Garland says LinkedIn could and should not be thought of as social media. Rather, think of it as a huge convention center where you are posting a trade show. TR is a number one bestselling author and Wall Street Journal Award winner. In this episode, he shares how you can leverage your free LinkedIn profile using his three-step success system to get more prospects, partners, and platforms. He also introduces the concept of social salience, reverse egoism, and the psychographic scripting system he came up with to help you get results.

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