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Episode Info:

Amanda Cook is the fabulous featured Podcast Diva for episode 15. Amanda recently reached the 100th episode of The Wellpreneur Podcast - a weekly show on digital marketing and business inspiration and advice, especially for wellness entrepreneurs. 

‘What if I did a podcast, that could be fun.  That’s been the best decision!’

Reaching 100 episodes is a special milestone that deserves congratulations (and the title of Podcast Diva). It takes commitment and resilience to produce a podcast week after week. It also means Amanda knows what she’s talking about when it comes to podcasting, as you’ll hear in this episode as we talk about: 

  • Where the name Wellpreneur came from
  • How Amanda went from computer science to wellness coach
  • Amanda’s first podcast in 2005 – ‘How not to be dreadful’
  • How she came to start the podcast
  • The best decision Amanda made
  • Who Amanda’s audience and how does she know
  • The power of a Facebook group
  • Why you don’t want to be and perfect from the beginning
  • Content marketing the organic way
  • How to use Instagram as a key communication tool
  • Match your content to your ideal audience
  • How to effectively curate Instagram content
  • From podcasting to sale in Amanda’s business
  • The power of podcasting over blogging
  • The sponsorship dilemma
  • Sponsoring yourself
  • The links you need in your show notes and where to put them
  • One Instagram tip that will get you more subscriptions
  • Outsourcing
  • The workflow
  • Why you don’t need to get hung up on hiring help
  • Play to your strengths
  • How listening to your episodes will help you find your voice
  • Show notes technique
  • The advantages of Zoom over Skype to record interviews
  • What podcasting has done for Amanda

 ‘I’ve got to do something, I’ve got to save myself,  I’m basically dying inside.’ 

Equipment
  • Blue snowball microphone
  • Macbook pro
  • Zoom H2N (portable recorder) for travelling

‘There’s no way you can start out of the gate with everything perfect…until you start you don’t know what your audience wants.’

A favourite episode of your podcast

Episodes 43 – 45 are a part step by step series on how to hire an assistant.

‘Don’t let money be a limiting factor.’

A podcast diva you like listening to
  • On Being by Christa Tippit
Where to find Amanda Cook

At her website: wellpreneuronline.com

Links:
  • Fiverr -  for intros and outros
  • Upwork – for hiring people to do your editing, show notes etc
  • Trello – shared online project management tool
  • Zoom – video conference platform for recording a podcast
Thank you for listening

If you’ve enjoyed the show please let me know by way of a review or by liking and commenting on the Podcast Diva Facebook page and following and sending a tweet. Most importantly please subscribe to the show to automatically download every episode.

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