Welcome to Episode 7 with Gary McCormick, Prinicpal and Founder of GMC Communications, a PR and communications firm that brings over 30 years of experience delivering strategic public relations and target marketing counsel to help grow your brand and business's presense in any industry! Gary, with host Mart Marasco, educates us on why a communications plan and target marketing is critical to any business or startup, how to begin the process affectively, and the value it brings to your brand and business immediately if done the right way. He also shares his diverse and unique background of over 3 decades within the PR and marketing industries and how it has evolved into new marketing mediums over that time. Visit www.gmccomm.com to view Gary's firm and their services that will enhance your brand and grow your business affectively with the appropriate target marketing approach. You can connect with Gary via email @: firstname.lastname@example.org LinkedIn: https://www.linkedin.com/in/gary-mccormick-apr-fellow-prsa-0871643/ Visit www.savvystartupcity.com to subscribe to the podcast, view the show notes and receive updates on newly released episodes. Contact the host: Mart Marasco, email@example.com, with your feedback and comments to help improve future episodes! Savvy Startup Birmingham Podcast is your best source SPOTLIGHTING the SAVVY startup business community in Birmingham, IDENTIFYING the local resources to support them and EDUCATING perspective entrepreaneurs eager to launch their dream through informative interviews at least once a week!