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In this episode of #ThisOldMarketing, Joe and Robert dissect the latest native advertising research and see if native is winning or losing and why. The latest CMO research is amazingly optimistic...and technology and analytics will save the day.  Rants and raves include simplification and measuring bodies. This week's TOM example: March Madness.

This week's story links:

Native Advertising Doesn't Work

Native Advertising Does Work   New CMO Survey - Marketers To Spend on Analytics   Link to Survey Itself:     EPISODE SPONSOR with How Brands, Publishers, and Agencies Use Content Analytics.  Download Here:   RANTS AND RAVES   THIS OLD MARKETING - March Madness    

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