expression PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose - PNR 209: Latest Content Marketing Spending Stats Hard to Believe | Listen via Stitcher Radio On Demand
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Episode Info: In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah. This week's story links: QUICK HITS Content Marketing Industry Will Be Worth $412 Billion Following a Four Year Growth Spurt 2018 Marketing Predictions From The C-Suite IN DEPTH Mattress Company Shutters Web Publication Pivots To Print Ryan Skinner From LinkedIn’s PostRead more »

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