expression PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose - PNR 197: Could Apple Go Wrong with Its Billion Dollar Content Investment? | Listen via Stitcher Radio On Demand
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Episode Info: This week, Joe and Robert cover Apple's $1 billion dollar investment in original the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much their business model is actually changing?  Rants and raves include Zillow's book on real estate and Harvard Business Review. This week's TOM example: AAHA Magazine. This week's links: QUICK HITS Apple To Spend $1Billion On original TV Shows For Its Streaming Platform The Rise Of The Fidget Spinner And The Fall of The Well Managed Fad Brands Will Not Be Eclipsed IN DEPTH NEWS Takeaways from the Yale Publishing Course: Publishers Embrace the Flight to QualityRead more »

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