Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial
HELP

Episode Info

Episode Info:

In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah.

This week's story links:

QUICK HITS Content Marketing Industry Will Be Worth $412 Billion Following a Four Year Growth Spurthttp://www.thedrum.com/news/2017/11/06/content-marketing-industry-be-worth-412bn-2021-following-four-year-growth-spurt?

2018 Marketing Predictions From The C-Suitehttps://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/#16806e0e4c91

IN DEPTH Mattress Company Shutters Web Publication Pivots To Printhttps://www.wsj.com/articles/mattress-company-shutters-web-publication-pivots-to-print-1510057802 Ryan Skinner From LinkedIn’s Posthttps://www.linkedin.com/feed/update/urn:li:activity:6333654509339971584/ SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. 

RANTS AND RAVES http://www.adweek.com/brand-marketing/john-lewis-unveils-moz-the-monster-in-its-charming-christmas-ad-about-friendship/ https://digiday.com/marketing/audience-based-planning-next-battleground-media-agencies/   https://techcrunch.com/2017/11/09/time-to-snap-into-action/ TOM - Maxwell House http://forward.com/schmooze/173621/101-years-of-the-maxwell-house-haggadah/ https://en.wikipedia.org/wiki/Maxwell_House_Haggadah

Read more »

Discover more stories like this.

Like Stitcher On Facebook

EMBED

Episode Options

Listen Whenever

Similar Episodes

Related Episodes