About This Show
Tune into PlatformFM for simple but powerful media and marketing tips to launch and grow your online platform. Authors, entrepreneurs, influencers, coaches and consultants all benefit from creating an online platform that establishes authority with a specific audience BEFORE they monetize. Each week, PlatformFM features digital media experts and entrepreneurs that have walked the walk and have overcome challenges that led to amazing and high revenue platforms.
PlatformFM is hosted by media entrepreneur Jacquie Chakirelis. Jacquie cracks open her network of marketing and media experts to share their secrets on creating crave-able content to build an audience and monetize your platform for phenomenal results.
Platform FM is brought to you by the Online Platform Institute, the go-to resource to find content, community, and courage for platform builders. OPI offers encouragement and inspiration so you can replace doubt with conviction so your platform can be authoritative, authentic and seriously AWESOME!
Most Recent Episode
Practical Tips to Becoming a Better Writer and Content Crafter
Online platforms need well-crafted stories to connect their ideas with people who are listening, reading, or watching. And crafting a story is just that—a craft. As with any craft, it takes time to develop and practice to perfect. Master storyteller Beth Kapes is an award-winning content creator. Her business, Moving Words Into Action, has helped clients tell stories that make a difference for over 20 years. She has developed content for national corporate and not-for-profit institutions, publishing groups, and websites. Her clients have included WebMD, the Food & Drug Administration (FDA) and the National Institutes of Health (NIH). She has authored two historical perspectives for the Fortune 200 company, Parker Hannifin Corporation. And that’s not all! Most recently, she served as the managing editor for the 2016 Republican National Convention. Follow along as Beth reveals her secret to generating ideas, getting organized, and making a piece of content that’s fresh, valuable, and engaging. In This Episode How to prepare to create different types of content Steps to making complex, bland topics more sexy Where to go to generate your best ideas Tools for making stories feel fresh and unique How to fit content creation into your day, every day Resources Beth Kapes on LinkedIn and Twitter Moving Words Into Action The Synonym Finder The Cooper Hill Stylebook Seth Godin’s blog Backwards in High Heels: The Impossible Art of Being Female by Tania Kindersley and Sarah Vine