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Episode Info: In this episode, we chat with portrait photographer Lori Nordstrom about promoting your photography business. Specifically, we chat about: The importance of doing your research before reaching out to prospective clients The concept of "owning your zipcode" Picking up the phone for reaching out to businesses Using emails to reach out to individuals Building your network and making lists The timeline of putting on a promotion for your photography business Throwing special portrait parties and the process of upselling afterwards The concept of cause-related marketing, as well as giving back to your community Planning your charitable marketing campaigns to make a profit -- which allows you to give more Check out Lori's 20 Marketing Ideas (free!) Ebook: PhotoTalk.biz/marketingisfun You can find Lori at: NordstromPhoto.com: her client site PhotoTalk.biz: her site for photographers Have suggestions on future topics you want us to cover? Email us: Skip Cohen: skip@mei500.com Chamira Young: chamira@photofocus.com   Share This Podcast! Please share this podcast with your friends and subscribe via iTunes.Read more »

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