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Episode Info:

In this episode, we chat with portrait photographer Lori Nordstrom about promoting your photography business. Specifically, we chat about:

  • The importance of doing your research before reaching out to prospective clients
  • The concept of "owning your zipcode"
  • Picking up the phone for reaching out to businesses
  • Using emails to reach out to individuals
  • Building your network and making lists
  • The timeline of putting on a promotion for your photography business
  • Throwing special portrait parties and the process of upselling afterwards
  • The concept of cause-related marketing, as well as giving back to your community
  • Planning your charitable marketing campaigns to make a profit -- which allows you to give more
Check out Lori's 20 Marketing Ideas (free!) Ebook: You can find Lori at: Have suggestions on future topics you want us to cover? Email us:
  • Skip Cohen: skip@mei500.com
  • Chamira Young: chamira@photofocus.com  
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