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Episode Info: Brainstorming was once heralded as the holy grail of problem solving and idea generation.  Studies have shown this to be a myth.  Individuals, working alone, can generate just as many good ideas or potential solutions to an issue as a group of their peers, locked away in a room, can.  Contrary to these studies brainstorming is far from dead.  It's alive and well in corporate America.  I work for a Fortune 500 company and "brainstorming" isn't a dead buzz word.  In fact, it is not uncommon in today's corporate culture, to walk by a meeting room with its walls littered with sticky notes as the meeting's participants toss out ideas.  Ideas which will then be grouped together under themes and hailed as a success. For us introverts these sessions can be far from productive, but not for the reasons that the studies have shown.  A brainstorming session is fast paced, vocal, and overwhelming.  More often than nought, as an introvert, you will find yourself holding back while the rest of the group competes for the best idea.  And don't be fooled, it is a competition.  It is not that you don't want to contribute or that you have nothing to say, it's just that, while your fellow co-workers shout out ideas, your brain is too busy trying to sort through all of the information coming at it.  You're in overload mode.  You might throw out an idea or two and then you are done.  You are back to being 'the quiet one'. ...brainstorming has achieved nothing—or, at least, less than would have been achieved by six decades’ worth of brainstormers working quietly on their own. - Jonah Lehrer Just as it took decades for the scientific community to completely warm up to Charles Darwin's beautiful solution to evolution (it is still being opposed by some folks out there), it will take just as long for brainstorming to die the slow death it deserves.  While the concept of brainstorming makes sense, in practice it is a failure.  The sum is not always greater than its parts.  Evolution by Corporate Selection will weed it out eventually.  But until then there are ways you can get through these sessions without running on empty when it's through. Become the Expert Let's say that you are tasked with running a brainstorming session.  It doesn't hurt to get a head start.  You know the problem at hand.  You can have your own little session at your desk or on your way to and from work.  Prepare a few ideas of your own.  It doesn't have to be many and there is n
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