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It is my honor this week to interview Daniel Delapa the CMO at Creative Kids. Creative Kids was founded in 1997 and quickly took the arts and craft category by storm. Since then their line has expanded into 12 categories with distribution in 70 countries!   Daniel and I discuss his experience growing up in the industry. He shares with us what sets Creative Kids apart by being a "brand incubator”. We discuss how they stay closely connect to their customers by listening and acting based on their feedback. I ask him what retailers expect from him to ensure a mutually beneficial and growing relationship.   As always thank you for listening

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