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Episode Info: In this important show youth culture specialist Gregg Whitt stops by to discuss the challenges of capturing the attention of tweens, teens and young adults. He has spent his career studying this segment and helping brands to engage with them. How does your brand speak to tweens and teens? What mistakes is your brand making trying to reach this elusive market? How can the toy and game industry better engage with and win them? We cover it all here!Read more »

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