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Episode Info:

Whether you are beginning your speaking career or are a veteran, writing a book on your subject may be one of the most advantageous tings you can do to showcase your expertise.


In this episode, John Jantsch and I discuss how writing a book could affect your speaking career. As you'll discover, it's a daunting undertaking, but can be well worth your time and effort.


John is a veteran marketing speaker and workshop leader with over 200 successful events under his belt. Event organizers and attendees frequently comment on the nature of the practical, actionable “takeaway” value of his presentations. He is also the bestselling author of "Duct Tape Marketing" and other books, including his soon-to-be-released "The Self-Reliant Entrepreneur."


Topics include:

  • how a book helps establish you as an expert in your field
  • know your objective for your book
  • understand how you are going to leverage your book
  • how speaking and writing are entirely different disciplines
  • meeting organizers often look first to those who have written a book
  • how writing a book can increase both your speaking fee and the number of gigs you get each year
  • the need for professionalism, including design and editing


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